Project overview
Thoughtful gifting store, clean catalogue structure and giftable storefront.
Gifts
Get Just Because
Thoughtful gifting store, clean catalogue structure and giftable storefront.
Store buildCatalogue structure & merchandisingEmail marketingSocial media marketingSEO
- Business
- Get Just Because
- Industry
- Gifts
- Services provided
- Store build & digital presence
- Live store
- getjustbecause.com
Challenge
Get Just Because is built around no-occasion-needed gifting, a lovely idea, but one that only works commercially if a shopper can find the right gift quickly. The brand arrived with products and ambition but no clear catalogue structure and no digital presence to bring people in.
Objectives
- Turn a loose product list into a structured, giftable catalogue
- Build a clean storefront that makes choosing a gift fast and obvious
- Establish a digital presence that brings new shoppers to the store
- Give the owner a marketing routine she can understand and rely on
What Vartex Surge did
- Structured the catalogue into gift-led categories rather than a flat product list
- Designed and built the storefront with a clear browse-to-checkout path on mobile and desktop
- Set up product presentation, imagery and copy consistently across the range
- Built the brand's digital presence and ran email and social media marketing alongside on-page SEO
Outcome
The brand now has a properly organised gift store and an ongoing marketing routine behind it, instead of a product list and a hope.
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