Project overview
French natural wine label, online store and brand presence for a heritage audience.
Wine & Beverage
Lebrin, Vins Libres
French natural wine label, online store and brand presence for a heritage audience.
E-commerce & brand presenceWebsite redesignSEOEmail marketingSocial media marketing
- Business
- Lebrin, Vins Libres
- Industry
- Wine & Beverage
- Services provided
- E-commerce & brand presence
- Live store
- lebrinvinslibres.fr
Challenge
Lebrin, Vins Libres is a French natural wine label with a heritage-led story and a French-speaking audience. The website had to feel like the wine: restrained, confident and clearly French, while still functioning as a straightforward online shop.
Objectives
- Present the label's heritage and natural-wine story properly online
- Make buying simple for a French-language audience
- Keep the brand presentation consistent everywhere it appears
- Support the label with ongoing marketing rather than a hand-off
What Vartex Surge did
- Reworked the online store and brand presentation for a heritage-led, French-language audience
- Simplified the product and checkout experience so ordering wine takes as few steps as possible
- Aligned tone, imagery and typography with the label's own character rather than a generic wine template
- Ran ongoing SEO, email and social media marketing for the label
Outcome
Lebrin's online presence now matches the label itself, quiet, French and easy to buy from, with marketing running behind it.
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