Project overview
Italian gourmet brand, built and optimized across international and Swiss storefronts.
Italian Food & Gourmet
LifeItaly
Italian gourmet brand, built and optimized across international and Swiss storefronts.
E-commerce store build & redesignMarketplace sales channelsSEOEmail marketingSocial media marketing
- Business
- LifeItaly
- Industry
- Italian Food & Gourmet
- Services provided
- E-commerce store & optimization
- Live store
- lifeitaly.comlifeitaly.ch
Challenge
LifeItaly sells authentic Italian gourmet products to customers in different countries, across a global storefront and a separate Swiss one. The brand needed an online experience that could carry a large, seasonal food catalogue, present it clearly to international shoppers, and keep both storefronts consistent, while reaching buyers beyond its own website.
Objectives
- Rebuild the e-commerce experience so the gourmet range is easy to browse and buy internationally
- Keep the global and Swiss storefronts consistent in look, structure and product information
- Reach buyers on additional sales channels alongside the brand's own store
- Support the brand with ongoing marketing rather than a one-off build
What Vartex Surge did
- Redesigned and rebuilt the storefront experience, then optimized it for international shoppers
- Restructured the product catalogue and category navigation around how customers actually shop gourmet food
- Aligned the global (lifeitaly.com) and Swiss (lifeitaly.ch) storefronts so both present the brand the same way
- Extended the brand onto additional sales channels beyond its own website
- Set up and ran ongoing SEO, email marketing and social media marketing for the brand
Outcome
LifeItaly now runs a consistent, optimized store across both of its domains, supported by ongoing marketing and more than one place for customers to buy.
Ready to Build Something Bigger?
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